Christine Kern

Christine Kern

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Christine Kern is a contributing writer for Jameson Publishing, featured in Health IT Outcomes, Integrated Solutions For Retailers, and Business Solutions magazines. She has a PhD in European history from Penn State University, is widely travelled, spent over 15 years in the college classroom teaching European and World history, and is a published author of both academic and creative works.

ARTICLES BY CHRISTINE KERN

  • New Partnership Aims To Help Harness Emerging Technology For Retail
    New Partnership Aims To Help Harness Emerging Technology For Retail

    RILA and Zebra Technologies will work together to further the global retail industry.

  • Neiman Marcus Adopts New “Digital First” Strategy To Boost Customer Engagement
    Neiman Marcus Adopts New “Digital First” Strategy To Boost Customer Engagement

    Neiman Marcus has unveiled a new "Digital First" strategy designed to further its position in the luxury retail space "by anticipating customers' evolving behaviors and engaging them more deeply to drive traffic online and in stores," according to a company press release. The company also reported total fourth quarter revenues of $1.12 billion, reflecting a 0.5% decline in same-store revenues from the year-ago quarter.

  • Retailers Should Leverage Ecommerce This Holiday Season To Challenge Amazon
    Retailers Should Leverage Ecommerce This Holiday Season To Challenge Amazon

    As the holiday shopping season gets closer, companies are scrambling for their share of an expected $929.15 billion in sales from November and December. Within that spend, more than 10% of total sales will happen online, and Amazon is the undisputed king of that market.

  • Target Launches New “GPS For Your Shopping Cart”
    Target Launches New “GPS For Your Shopping Cart”

    New beacon and Bluetooth technology will help consumers find their way through busy stores.

  • Walmart Employees Adopt Facebook Workplace To Facilitate Tasks
    Walmart Employees Adopt Facebook Workplace To Facilitate Tasks

    Walmart has announced that its employees are now using Facebook Workplace, a suite of business software that allows workers to chat and share documents. Facebook Workplace is essentially a business version of the social network. According to Facebook, more than 14,000 companies now use the Workplace software.

  • IKEA Nears Release Date For New Augmented Reality App
    IKEA Nears Release Date For New Augmented Reality App

    In June, IKEA announced that it was partnering with Apple to create an augmented reality app to drive its e-commerce platform, as Retail Insights reported. Now, IKEA is planning to make its IKEA Place augmented reality application, built on Apple’s new ARKit AR development platform, available before the end this month in the Apple app store, according to a Sept. 12 press release.

  • While The Future Of Commerce Is Biometrics, Consumers Remain Wary Of The Risks
    While The Future Of Commerce Is Biometrics, Consumers Remain Wary Of The Risks

    Retailers have a serious challenge before them in terms of the payment options they offer their customers. As technology advances and makes new solutions available, it could have a serious impact on the way customers pay for their orders. But despite these advances, many consumers remain wary about the security risks of biometric solutions. In fact, approximately 40 percent of the more than 3,000 consumers surveyed by payments platform company Paysafe and research firm Loudhouse said biometric solutions are too risky to use right now.

  • Kohl’s And Amazon Team Up To Offer “Smart Home Experience”
    Kohl’s And Amazon Team Up To Offer “Smart Home Experience”

    Kohl’s has announced the introduction of a new "Amazon smart home experience" at 10 Kohl’s stores in the Los Angeles and Chicago areas, opening in October. These new spaces are a “first-of-its-kind experience,” allowing customer to purchase Amazon devices, accessories and smart home devices and serviced directly from Amazon, housed within select Kohl’s stores.

  • New CFO Says Greater Tech Investment Can Improve Decision-Making For JCPenney
    New CFO Says Greater Tech Investment Can Improve Decision-Making For JCPenney

    New CFO Jeffrey Davis told The Wall Street Journal that JCPenney could improve its ability to cut operational costs and enhance the customer experience by reallocating some of its $400 million in capital spending to be used on technology investments. He is committed to investing in technology to help improve decision-making for the retailer. Davis took over the position in July, succeeding interim chief financial officer Andrew Drexler.

  • Walmart Aggressively Challenges Amazon With Google Partnership
    Walmart Aggressively Challenges Amazon With Google Partnership

    Walmart wants to make online ordering even easier for its customers. The discount retail chain has announced a new partnership with Google that will allow shoppers to select hundreds of thousands of items for voice shopping via Google Assistant. According to a blog post by Marc Lore, president and CEO of Walmart U.S. eCommerce, this is the largest number of items currently offered by any retailer using the platform.

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