Magazine Article | May 22, 2013

An Apparel Retailer Leverages Distribution For 30% Growth

Source: Innovative Retail Technologies
bobjohns

By Bob Johns

June 2013 Integrated Solutions For Retailers

With 600 employees and 32 locations, vineyard vines decided to outsource its distribution to focus on continued growth and promoting its brand.

Vineyard vines was founded in 1998 by Ian and Shep Murray, with the two selling ties from their boat and car in Martha’s Vineyard. The two had been corporate workers in Manhattan, but they longed for a better life. Using an $8000 credit card cash advance (yes, really), the company has grown from selling ties in Martha’s Vineyard to a 32-location retail enterprise selling everything from ties to shirts, hats, and accessories for men, women, and children.