Brick-And-Mortar Stores Fight Back With New All-In-one Beacon Solution
By Christine Kern, contributing writer
Taggalo Launches First All-in-One Video, WiFi and Beacon Solution to Digitize the Physical Store
Brick-and-mortar stores are faced with a real challenge to compete with online retailers. While many shoppers still prefer to research their purchases online and actually make them in-store, many retailers are searching for new ways to give themselves the competitive edge when it comes to securing sales.
Now Taggalo, the leading data-driven marketing technology company for retail and digital-out-of-home markets, has introduced a new all-in-one video, WiFi and beacon solution designed to efficiently digitize the physical store.
Other vendors are offering real-world analytics, Taggalo investor Paolo Guida told Marketingland, that while other vendors currently offer real-world analytics, the new Taggalo device goes further than they do. Existing products are focused on only one or two technologies. For example, he explained, RetailNext combines only video analytics and WiFi tracking, the French company Quividi employs only video analytics, and Euclid Analytics in the US focusses on WiFi tracking.
The new technology allows stores to gauge, measure, and analyze interest within a physical storefront, using just a plug and a WiFi. Installation takes only one minute, and data can start flowing immediately. Data mining is already widely used in online operations, since information can be collected with each click. But for physical stores, this data mining has been a bit more complicated, until now. The Taggalo product uses video and Wi-Fi connectivity to follow shoppers, assess their interests, and decide how to best respond to their needs.
The device also uses facial recognition tools to help with the analysis, and data is analyzed in real time, with no need for data storage and no privacy issues. already adopted by market leaders in retail, real estate, malls and outdoor advertising across EMEA, Asia and the Americas, Taggalo provides vital data about customer behaviors in the stores so retailers can make adjustments and improve the bottom line.
"To boost sales as well as provide a seamless omnichannel experience, we wanted to give retailers an easy solution to provide customer behavior data just like online retailers get. Because we provide multiple ways to gather customer data, Taggalo captures information on 100 percent of people passing by and entering a store," declared Luca Nestola, CEO and founder, Taggalo and Paolo Guida, an early investor in the company. "Taggalo is so easy to deploy that after initial training customers are rolling it out themselves, avoiding expensive integration costs."
The cost effective device provides retailers information so they can improve conversion rates, assess merchandising decisions, enhance shop windows, create in-store customer loyalty programs and fuse the digital and physical worlds with an integrated BI dashboard.