Business Intelligence For Everyone

By Matt Pillar, chief editor

March 2016 Innovative Retail Technologies

A burgeoning retail brand gains command of its niche with a multidisciplinary BI application.

Back in 2010, an enterprising group of entrepreneurs sought to serve justice to what it saw as an underserved retail category: socks. It was that year that Stance Inc., the niche purveyor of some of the trendiest performance socks on earth, was born. Six years and close to $100 million in raised funds later, their aspirations are bearing big fruit. Stance socks can be found in Bloomingdales, Nordstrom, thousands of boutique shops, and just about every big-box sporting goods store that matters. They’re sold in more than 11,000 stores in 40 countries.