Cabela's Journey To Packaging Perfection

By Matt Pillar, chief editor

September 2016 Innovative Retail Technologies

An on-demand packaging system helped the “world’s foremost outfitter” achieve 30+ percent productivity gains and significantly reduce packaging consumption.

Cabela’s is the world’s largest direct marketer of outdoor gear and merchandise. While the company’s been around since 1961, it’s anything but a legacy-minded retailer. Cabela’s has earned its reputation as a progressive leader in the fulfillment systems and technologies that drive its unparalleled customer service levels. Suffice it to say, it ships lots of orders and it ships them fast. Now, the company is taking big steps to fine-tune the efficiency of the packaging it uses to get its products safely to customers’ doors.