Consumer Expectations vs. Retail Reality

By Matt Pillar, chief editor

Progressive retailers like Amazon have made commerce readily available to consumers—all the time and everywhere—setting the tone for the customer expectation of fast, accurate fulfillment. What will it take for the industry to keep pace?

We caught up with Oracle Retail SVP and GM Mike Webster just as his company was releasing its Oracle Retail Release 14, the first major product announcement in quite some time from Oracle. Here’s what Webster had to say about meeting the uncompromising expectations of today’s consumer, and how technology is poised to help.

ISR: Would you agree that this notion of omni-channel commerce can be dangerous business? Doesn’t it often create unrealistic consumer expectations and set retail brands up for failure, specifically around fulfillment?

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