Magazine Article | October 20, 2016

Cracking The Omni-Channel Customer Code

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

November 2016 Innovative Retail Technologies

How modern commerce platforms are bridging the digital/physical retail divide

Your best, most loyal digital customers and brand evangelists are easy to identify and nurture online, where your whole world is at their fingertips. In stores, they run the risk of shopping incognito and walking away disappointed. We posed a few questions about how to combat that danger to Adam Forrest, senior director of Americas marketing at Salesforce Commerce Cloud, and David Potts, founder and CEO at SalesWarp.

access the Magazine Article!

Get unlimited access to:
Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.

Subscribe to Retail IT Insights X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.

or

Subscribe to Retail IT Insights

Please tell us more about you so that we can customize our newsletters to your specific interests: