Magazine Article | August 17, 2016

Customer Service And The Repercussions Of Ignorance

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

September 2016 Innovative Retail Technologies

In the information age, it’s easy to listen to your customers .... It’s equally easy for your competition to listen to what your customers are saying about you.

I live in a rural area of Northwest Pennsylvania. Since most of our readers don’t live in a rural area of Northwest Pennsylvania (or in a rural area anywhere, for that matter), allow me a moment to describe how communications infrastructure underserved we country folk have been for the past, oh, seemingly forever.