Digital Messaging And The Guest Experience

By Erin Harris, Integrated Solutions For Retailers magazine

Build-A-Bear Workshop offers an interactive makeyour-own stuffed animal retail/entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide and generates more than $394M in annual revenue. As one of the first retailers to integrate kiosk technology as a mission- critical aspect of their business, Build-A-Bear Workshop is always looking for new ways to engage guests. As such, the company was looking for a way to update the look and feel of the stores and increase guest satisfaction through reduction in perceived wait time at the POS. Brandon Elliott, director of digital ventures at Build-A-Bear Workshop, turned to digital signage technology to help the company accomplish these goals and more.