By Christine Kern, contributing writer
Customer convenience drives technology upgrades for Dunkin’ Donuts.
Dunkin’ Donuts has integrated Mastercard’s Masterpass into its Dunkin’s Mobile App, giving customers the power to purchase and reload virtual Dunkin’ Donuts cards on DunkinDonuts.com and on the app via Mastercard’s Masterpass option, according to a company press release. Masterpass stores payment information, card details, shipping information, and payment preferences simply and securely, allowing users to shop conveniently with the touch of a button.
Earlier this year, Dunkin’ Donuts launched a mobile order-ahead feature through Google’s Waze mapping and navigation application – the first time a retailer or brand has partnered with Waze to deliver that capability. Order Ahead is being offered to Dunkin' Donuts' DD Perks rewards club members, and it allows a customer to order and pay for a beverage or food before they arrive at a Dunkin' Donuts location, and then skip the line to pick up their purchase when they arrive.
“At Dunkin’ Donuts, we show appreciation for our loyal guests though technologies that make enjoying Dunkin' coffee, food and other beverages as fast and easy as possible,” said Scott Hudler, Chief Digital Officer at Dunkin’ Donuts. “Leveraging new digital payment options like Masterpass by Mastercard provides guests with another quick and convenient way to run on Dunkin’ through our Mobile App, and helps us continue to stand apart for an unsurpassed in-store experience.”
"Mastercard is excited to partner with Dunkin’ Donuts to integrate Masterpass into the Dunkin’ Mobile® App," said Linda Kirkpatrick, Executive Vice President, US Market Development, Mastercard. "This partnership combines the latest and safest digital technology with Dunkin’ Donuts market leading loyalty program to help their customers 'win the morning'."
Dunkin’ Donuts customers can enroll their Masterpass-funded virtual DD card in the DD Perks Rewards Program to earn rewards points toward free Dunkin’ Donuts beverages with qualified purchases.
The new platform is being launched with an integrated marketing campaign that features a series of humorous new television spots and digital content demonstrating how Masterpass in the Dunkin’ Mobile App can "help win the morning."