E-Commerce Takes Center Stage

By Bob Johns

December 2013 Integrated Solutions For Retailers

E-commerce continues to be a significant focus for retailers as it becomes a larger part of retail overall.

As in the past few years, the 2014 Retail Tech Spending Survey showed how much e-commerce has become a significant part of retail. Many studies show that e-commerce will soon account for nearly 10 percent of all retail sales, and it continues to enjoy doubledigit growth. While this is still a small portion of retail overall, it represents a growth opportunity for retailers.

Belk has made significant investments in its e-commerce channel and in efforts to become a truly omni-channel retailer. Here, we talk with Ivy Chin, Belk VP of e-commerce, to discuss what is driving change in the omni-channel space.