Magazine Article | December 16, 2015

EMV In 2016: The Payment Providers' Perspective

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

January 2016 Innovative Retail Technologies

A few months removed from the EMV liability shift, payment experts weigh in on where we go from here.

By most analyst estimates, fewer than a third of U.S. retailers were ready for EMV by the October 1, 2015 liability shift. While more merchants have managed to update their systems to accept chip cards during the busy fourth quarter, Russell Harty, SVP of key accounts and partner channel at Cayan, says there’s a bottleneck in payments providers becoming EMV-certified and merchants upgrading. “I estimate that as we headed into the 2015 holiday shopping season, fewer than half of retailers were EMV-certified,” he says.