From Multi-Channel To Any Channel
Source: Innovative Retail Technologies
By Matt Pillar, chief editor
September 2016 Innovative Retail Technologies
How the nation’s largest specialty bicycle retailer is unifying its sales channels through a systems and operations overhaul.
Managing the transition from single-channel retail operations to multiple new sales avenues is tough work. In most cases, it requires comprehensive change to retail IT systems, which in turn demands equally comprehensive change to retail operations. The latter is often the more challenging and management-intensive effort.
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