Magazine Article | August 17, 2016

From Multi-Channel To Any Channel

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

September 2016 Innovative Retail Technologies

How the nation’s largest specialty bicycle retailer is unifying its sales channels through a systems and operations overhaul.

Managing the transition from single-channel retail operations to multiple new sales avenues is tough work. In most cases, it requires comprehensive change to retail IT systems, which in turn demands equally comprehensive change to retail operations. The latter is often the more challenging and management-intensive effort.