From The Editor | May 9, 2013

Fulfillment — Your Last Chance For Branding

Source: Retail Solutions Online
Bob Johns, Robert Johns, associate editor

By Bob Johns, associate editor

Fulfillment has risen to the top of the list as a key differentiator in the customer engagement race. Retailers are struggling not only to handle fulfillment, but they also struggle to make this final piece of the transaction with the customer a rewarding experience. This is where 3PL company Dotcom Distribution comes in.

According to owner Maria Haggerty, “Recreating that same feeling customers get in the store in an online experience is difficult, if not impossible to accomplish. We are able to help retailers move toward this goal through a custom brand experience.” Dotcom currently runs all or part of fulfillment for companies such as vineyard vines, Poppin, Fab.com, Birchbox, Ideeli, Sirius XM, Bliss, Intermix, Carol’s Daughter, and Totsy. The key to handling fulfillment with this diverse of a client base is customization and personalization.

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