Gift Cards And Loyalty Programs: Optimize Gift Card And Loyalty Programs For Greater Customer Retention — Retail Solutions Online Interview with Patrick Brown, Givex Corporation

In recent news it was reported that Givex, a card management company specializing in customer acquisition and retention programs, and FireFly Technologies, the expert in pizza technology, recently completed the successful integration of gift card transaction processing into the Phoenix POS (point-of-sale) application.

With gift cards and loyalty programs ingrained within the fabric of retailing, retailers must find ways to use these programs as retention and marketing tools that separate them from the competition.

As a follow-up to the Givex announcement, Retail Solutions Online had a chance to catch up with Patrick Brown, vice president of marketing for Givex Corporation. During this discussion we address the areas retailers must embrace to ensure the success of their gift card and loyalty programs, the main reasons why retailers should optimize these programs, and much more.