Magazine Article | September 23, 2013

How Social Marketing Is Driving Sales For These Ice Cream Franchises

Source: Innovative Retail Technologies
bobjohns

By Bob Johns

October 2013 Integrated Solutions For Retailers

Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery are using social media to drive sales and inccrease loyalty.

Running a small business requires a passion that few people have, but when it comes to ice cream, a ton of people are passionate about that. Clayton Arrington, owner of three Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery franchises, combines them into a retail success story. Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery are part of the Global Franchise Group, which also owns iconic franchises Pretzelmaker, Pretzel Time, and Great American Cookies, and has locations throughout the world. Marble Slab Creamery features hand-mixed ice cream made in small batches in store. Each location hand rolls and bakes its waffle cones, uses local farms to supply the dairy, and fresh fruits, nuts, and candy from around the world. MaggieMoo’s Ice Cream and Treatery is an ice cream innovator, having created the ice cream cupcake, ice cream pizza, and a number of specialty flavors. It handfolds your favorite nuts, candy, or fruit into the ice cream while you watch.

The customer experience is a huge part of the business for both companies, and that is why they wanted to make the experience even more social by incorporating social media marketing. It is difficult to differentiate yourself from the competition in the ice cream business, so being forefront in customers’ minds and having them talk about the company is imperative.