Magazine Article | April 19, 2016

Inside Best Buy Canada's New Marketplace Initiative

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

May 2016 Innovative Retail Technologies

How Best Buy Canada is letting its customers define their experience with the brand and expanding its e-commerce market share along the way.

That Amazon is the single most disruptive force in retail since the rise of Walmart is an obvious understatement. From the consumer’s perspective, the e-commerce goliath’s revolutionary approach to product selection and fast shipping has set a standard that few — if any — merchants can match. If that sounds like an overstatement, consider that Amazon captured 38 percent of 2015 holiday e-commerce spending, the equivalent of the next 21 merchants behind it.