Inside Cavender's Culture Of Collaboration

By Matt Pillar, chief editor

Interdisciplinary interaction is the recipe for success at Cavender’s, where operations, merchandising, and marketing work as a cohesive business unit.

Fifteen months into the VP of store operations job at 78-store Cavender’s, Monica Rattay just took on the responsibility of leading the marketing team there as well. While it’s an interim responsibility brought on by the retirement of marketing head Terry Cooper, the rollup of operations and marketing under Rattay are indicative of the company’s lean, cross-disciplinary style of management. We caught up with Rattay to talk about the alignment of marketing and operations at Cavender’s, the 52-year-old, family-owned retail destination for the millions of heartlanders who live the Western lifestyle.