Killer Kiosks: Redefining The Customer Experience Through Self-Service

Improving the service touch points is a vital element of any self service kiosk strategy in retail, hospitality, and financial services industries.

The need to improve or expand the service touch points in these industries has resulted in companies attempting to strike a balance between automated self service kiosks and non-automated service at field locations or business units. Aberdeen survey of 260 companies reveals that Best in Class companies are experiencing the ‘Kiosk Nirvana' as their balanced self service approach is improving customer experience and bottomline profitability.

Used with permission from Aberdeen Group. Aberdeen Group is the leading provider of fact-based research focused on the global technology-driven value chain. For additional information, please visit www.aberdeen.com.