By Bob Johns
January 2014 Integrated Solutions For Retailers
Retailers need to look at their entire media spend to determine how they layer location data and create relevant marketing strategies.
A conversation with Asif Khan, founder and president of LBMA.
Asif Khan, founder and president of the Location Based Marketing Association (LBMA), is an expert when it comes to location-based and mobile marketing. To Asif, “Location-based marketing is the intersection of people, places, and media.” The LBMA does not restrict this type of marketing to mobile, but it is a huge part of the equation. “Location marketing is really about any place that consumers are in that marketers want to reach, and the media used to do so,” Khan says.