Magic Mirror, On The Wall
By Matt Pillar, chief editor
January 2017 Innovative Retail Technologies
Why the fitting room might become the epicienter of customer engagement in apparel retailing.
For apparel retailers, what goes on in the fitting room is a direct precursor to their customers’ all-important stop at the POS. Recognizing that the fitting room experience is, for many consumers, the most lackluster (or downright disappointing) element of the clothes shopping exercise, a slew of tech startups have set out to turn the fitting room experience on its ear. A few months back, we brought you a story about Nadia Shouraboura’s innovative and tech-centric approach to the fitting room experience at Hointer. Today, we’ll look at how two companies are turning a centuries-old fitting room fixture — the mirror — into an extensible customer data gold mine for apparel retailers.
Get unlimited access to:
Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.