Magazine Article | February 18, 2014

Mobile 2014: Best Bets And Epic Fails In Retail Mobility

Source: Innovative Retail Technologies
Matt Pillar

By Matt Pillar, chief editor

March 2014 Integrated Solutions For Retailers

Mobile POS races to the bottom, customer service apps reign supreme, and BYOD begins to make perfect sense.

If retail mobile adoption stats are any indication, there’s a stout infrastructure of mobile devices, applications, and the networks that support them in retail. Our annual survey of retail tech buying decisions revealed that for the first time ever, retailers plan to spend as much on mobile hardware and software applications as they do on traditional fixed retail systems in 2014. The applications those mobile devices will support are many and far reaching — from inventory management to POS to clienteling and a host of other customer experience enabling apps.

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