Magazine Article | August 22, 2013

Mobility — Fueling The Store Of The Future

Source: Innovative Retail Technologies
bobjohns

By Bob Johns

September 2013 Integrated Solutions For Retailers

Technology is driving change throughout the retail enterprise, and mobility in the store is a huge part of this change.

With all of the focus on e-commerce, retailers sometimes lose sight of the fact that over 90 percent of retail still happens in the store. The key to capitalizing on both types of retail lies in technology to create the oftentalked- about omni-channel experience with the brand. Here, Bob Murray, principal consultant with The Murray Group and former store systems technology manager with Chicos FAS, discusses the future of the retail store and how to create that omni-channel experience.