Modern Customer Analytics 101
Source: Innovative Retail Technologies
By Matt Pillar, chief editor
March 2015 Integrated Solutions For Retailers
an interview by Matt Pillar
Why labor, merchandising, LP, and other store operations professionals are increasingly dependent on customer analytics.
As retailers race to get closer to consumers, the devices and software that power customer analytics are proving their multidisciplinary value. We caught up with Chetan Ghai, chief product officer at ShopperTrak, to offer a primer on the benefits of customer analytics technology.
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