By Bob Johns
August 2013 Integrated Solutions For Retailers
A NY liquor store increased revenue by 10% and conversion by 8% after revamping its e-commerce site.
Alcohol sales can be a profitable business, but when you can get people to spend 21% more, it can be a great business. This is what Kamal Mukherjee, owner of DrinkUpNY, is finding. DrinkUpNY is a single-location liquor store in New York City that provides a broad assortment of artisanal wines and spirits for the connoisseur to the novice drinker. The shop has always done well, but Mukherjee wanted to expand his client base from beyond the couple of blocks of New York near his store. That’s why he started DrinkUpNY.com. “I can ship anywhere it is legal to purchase alcohol online,” says Mukherjee. “But I rely on UPS and FedEx to ensure the purchaser is of legal age by requiring ID upon delivery.” All deliveries must be accepted and signed for by someone with a legal, valid identification who is of the legal drinking age in that county.