Omni-Channel Retailing — The Only Way To Truly Capture The Customer

By Bob Johns

By Bob Johns, associate editor

At NetSuite’s SuiteWorld 2013, one of the big announcements involved full release of SuiteCommerce for retail coming this summer. The all-encompassing platform for true omni-channel retailing has been available in limited release to several customers. One of these customers, Williams Sonoma announced it had migrated four of its brands, Williams Sonoma, West End, Pottery Barn, and Pottery Barn Kids, to the platform in an astounding 90-day timeframe. For a $4 billion retailer, that is an extraordinarily short amount of time to migrate to an entirely new platform covering e-commerce, catalog, and brick-and-mortar. At the same time, the company was launching all four brands into Australia.

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