Omni-Channel: Shoppers' Expectations, Retailers' Responsibilities

By Matt Pillar, chief editor

May 2015 Integrated Solutions For Retailers

Consumers’ growing acceptance of mobile commerce and high expectations for seamless shopping and fulfillment experiences are putting unprecedented pressure on retailers to perform.

Most retailers are keenly aware of the latest channel-specific retail sales statistics, but here they are in case you missed the memo:

• The most recent U.S. Census data tells us that e-commerce represented 6.7 percent of total retail sales in Q4 2014.
• We’ve all heard from multiple sources that more than 90 percent of U.S. retail sales are consummated in brick-and-mortar stores.
• According to A.T. Kearney survey data, 95 percent of U.S. retail sales are captured by retailers with a brick-and-mortar presence.