Personalization Drives Clicks, Conversion At Office Depot
Source: Innovative Retail Technologies
By Matt Pillar, chief editor
November 2016 Innovative Retail Technologies
Office Depot subsidiary Viking reduced its customers’ time on site while doubling click-through rates and driving conversion beyond 50 percent.
At first glance, Jonathan Newman’s title — international CIO and VP of ecommerce and marketing operations — indicates the guy has a lot on his plate. With a little investigation into the marriage of technology and marketing in modern retail, however, his title makes perfect sense.
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