From The Editor | November 8, 2013

Personalization Drives Interaction

Source: Innovative Retail Technologies
bobjohns

By Bob Johns

Bob Johns, Robert Johns, associate editor

Personalized offers drive savings for consumers and sales for merchants.

At retail RAMP this fall, we got to meet quite a few vendors offering some new and unique solutions. Jingit is one of those companies that just seems to “get it” when it comes to the types of applications customers want to use and how retailers and brands want to reach those customers. Co-CEOs Tod Rooke and Joe Rogness founded the company as a way to truly merge payments and advertising, where retailers and brands place a true monetary value on customer’s time.

They describe Jingit as the first payment platform that gives advertisers the ability to offer their customers real cash — in a secure, seamless environment — as an incentive for watching ads and giving their feedback. It gives companies the ability to incentivize in real time across any media. Rooke and Rogness point out that real customer value is more than just offers, because anyone can do that. It is all about engagement. By tracking customers through all steps of the advertising and reward process, marketers are getting a more complete picture of what works, or doesn’t work, in real time. They have the ability to change the messaging as needed to better focus on what is working. The CEOs point out that because customers are constantly connected and constantly receive offers, interactions must be personalized, relevant, and rewarding. Customers want value, and offering cash rewards is an excellent motivator.

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