Magazine Article | June 17, 2015

Preparing For The Extended Peak Season

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

July 2015 Integrated Solutions For Retailers

For retailers, the competitive holiday season starts a little earlier every year. Here’s what Hallmark Business Connections is doing to prepare its retail communities.

A Q&A with Matt Pillar and Rhonda Basler, customer engagement director, Hallmark Business Connections

A high-focus area for Hallmark Business Connections in 2015 is the overarching changes to direct marketing communications, which are largely driven by the expanding time frame for holiday retail shopping. As retailers now have to win earlier — and in many cases, long before the holidays are on the minds of customers — it’s no longer about Black Friday to Christmas. We caught up with Rhonda Basler, customer engagement director at Hallmark Business Connections, and asked her a few questions about holiday readiness.