Pricing And Efficiency — Key To This Grocer's Bottom Line

By Bob Johns

Consistent pricing is key to customer satisfaction and sales, and controlling this efficiently can be a real challenge for grocers like Geissler’s, who stock thousands of SKUs.

Grocery is one of the most competitive markets in retail. When you are an independent grocer, that competition can be brutal. That’s why it is so important to stay on top of technology to create efficiencies and give better visibility into the business. This is something with which Robert Lee, IT manager with Geissler’s Supermarket, is charged.

Lee came to the seven-location, regional supermarket chain in 2012, and one of his first main projects was to find a solution to help streamline pricing and help control direct store delivery (DSD) of product. The legacy software did not have this capability, and it was time for an upgrade. The current system could not handle the thousands of SKUs and multiple deliveries each store needed to deal with.

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