Magazine Article | April 22, 2014

Rolex Leverages Networked Video To Protect Its Assets

Source: Innovative Retail Technologies
Matt Pillar

By Matt Pillar, chief editor

May 2014 Integrated Solutions For Retailers

How the world’s most recognizable luxury watch brand leverages networked video to protect its assets.

Perhaps no other luxury watch brand is as globally coveted and recognizable as Rolex. With that honorable distinction comes a caveat, however. No other watch brand is as often stolen and counterfeited.

That’s why Euro-Asia, a European-based Rolex dealer, invested in enterprise network video management software (NVMS) on the heels of opening the Rolex flagship boutique in Tel Aviv, Israel. With several upscale outlets, Euro-Asia is no stranger to the value of surveillance. While the company has long relied on analog-based video surveillance systems in its retail outlets, company executives knew the 2012 grand opening of its Rolex boutique would necessitate a modern surveillance system to balance high-level protection with the customer experience required of an upscale watch and jewelry store. “Our old cameras were very difficult to use, and we could hardly identify anything with them,” says Noam Burstein, CEO of Euro-Asia. At the recommendation of Israelibased security and surveillance products distributor Polar Electronic Systems, Burstein upgraded to the Avigilon Control Center (ACC) NVMS. Burstein chose the solution for its ease-of-use, efficient storage, and accurate, nearly real-time search capabilities.