By Bob Johns
By focusing on the customers’ needs, Saks has created an inventory model that allows the customer to purchase anywhere and know the availability of the product in real time.
At Oracle’s recent CrossTalk event, I had the opportunity to learn quite a bit about how Saks Fifth Avenue is undergoing a major technology upgrade as it strives to become truly omni-channel and carry its unique brand experience to the customer, no matter where they are. Saks’ SVP and CTO Windell Manuel discussed his company’s mission to, “Inspire customer confidence and style with every Saks shopping experience across all channels with seamless interaction and exceptional service.” On its surface, this just seems like common sense, but when you really sit down and think about it, no one in retail has accomplished this completely yet.
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