Supply Chain Compression Drives Growth At Hopkins Golf

By Matt Pillar, chief editor

June 2014 Integrated Solutions For Retailers

Fast, low-cost, direct-to-consumer custom golfsmithing becomes reality with integrated sourcing, assembly, and fulfillment.

Any serious golfer knows the importance of club fit and function. Just as fashion-conscious consumers are aware that off-the-rack suit separates will rarely yield the same outcome as custom tailoring, discriminating golfers prefer custommade clubs. Traditionally, achieving that outcome required a significant amount of time and expense on the part of the retailer due to a disjointed sourcing, assembly, and fulfillment process. That time and expense was then passed on to the customer, resulting in a far-from-satisfying buying experience.