Magazine Article | March 21, 2014

Taking An Iconic Brand Cross-Channel

Source: Celerant Technology Corporation
Matt Pillar

By Matt Pillar, chief editor

April 2014 Integrated Solutions For Retailers

A single-source POS and e-commerce system drives store growth, 25% jump in Web sales for BEER NUTS, Inc.

BEER NUTS is to the peanut market what Indian is to motorcycle enthusiasts. Neither leads the market share race, not by a long shot. But the brands are classic — iconic even — standing out and sought-after in worlds otherwise owned by the likes of Planters and Honda.