Taking An Iconic Brand Cross-Channel
Source: Celerant Technology Corporation
By Matt Pillar, chief editor
April 2014 Integrated Solutions For Retailers
A single-source POS and e-commerce system drives store growth, 25% jump in Web sales for BEER NUTS, Inc.
BEER NUTS is to the peanut market what Indian is to motorcycle enthusiasts. Neither leads the market share race, not by a long shot. But the brands are classic — iconic even — standing out and sought-after in worlds otherwise owned by the likes of Planters and Honda.
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