Magazine Article | August 20, 2015

The Competitive Advantage Of SaaS

Source: Innovative Retail Technologies

By Matt Pillar, chief editor

September 2015 Innovative Retail Technologies

As SaaS acceptance grows, the retailers are looking beyond safe “gateway” applications in search of competitive differentiation in the cloud.

While the SaaS model of application delivery has demolished the cost barriers that precluded many small-to-midsize retailers from accessing tier-one software functionality, the market is still exhibiting a cautious approach to the cloud. Here, Shaun Kirby, CTO at Cisco Consulting Services, and David Dorf, senior director of product strategy at Oracle Retail, discuss where SaaS is hot, where it’s not, and pragmatic strategies for SaaS adoption.

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