The Customer Experience Or A Customer Experience?

By Matt Pillar, chief editor

May 2015 Integrated Solutions For Retailers

As a retail marketer/merchandiser — or at least, as a retail professional with a huge stake in the marketing/ merchandising game — would you rather create an amazing experience for a customer or an amazing experience for your customers? The idealist within all of us would likely answer an obvious both.

With micro-marketing all the rage, it’s easy to get swept up in the “necessity” of creating ultra-personalized customer experiences. And in reality, high-traffic stores need technology to create a personalized customer experience — there are too many shoppers and too few associates to expect the smile-and-a- handshake approach at the Oleson’s Mercantile of yesteryear to pay dividends.