The New Conversation In Retail Commerce

By Matt Pillar, chief editor

September 2016 Innovative Retail Technologies

A Q&A With Matt Pillar & Janie Yu, Managing Partner, Fung Capital

Conversational commerce is coming of age, and it’s being powered by a simple, inexpensive chatbot that virtually anyone can use.

Janie Yu’s resume speaks for itself. Her highlights include a master’s from Harvard, a journalism stint with the BBC (British Broadcasting Corporation) and PRI (Public Radio International), International Marketing Director at Burt’s Bees, and executive leadership at Cone Communications, where she worked on campaigns for such powerhouse brands as Timberland, Mattel, and Nestlé Waters. Today, she’s putting all that experience to work as managing partner at Fung Capital. In that position, Yu keeps a close eye on the technologies and trends that will propel the success of consumer-facing brands. At the moment, few of those trends are holding her interest more than conversational commerce. We recently caught up with Yu and asked her a few questions about the trend and how retail brands can leverage it.