The New Currency Of ROI

By Matt Pillar, chief editor

May 2016 Innovative Retail Technologies

Return on investment calculations are integral to tech and operations expenditure decisions. They inform strategy, give us benchmarks to guide implementation and execution, help us stay accountable to goals, and provide the finance department with budget assurance. In traditional terms, the math of ROI is simple; the benefit of an investment is divided by the cost of the investment, producing a percentage or a ratio that tells us in no uncertain terms whether the expense is a winner or a loser.