Magazine Article | December 17, 2013

The Rapidly Evolving World Of Retail Technology

Source: Acuative
bobjohns

By Bob Johns

January 2014 Integrated Solutions For Retailers

Retail technology is changing at a breakneck pace, and retailers are struggling to stay ahead.

The rapid changes in retail technology are heavily impacted by the demands of the mobile consumer. Consequently, in order to better engage with the consumer, retailers continue to adopt new technologies such as those related to payments and digital signage. However, it is difficult for them to decide which technologies to implement without destroying their budgets. Here we talk with Acuative’s COO, Chad Mead, to discuss how retailers can maximize their budgets and stay ahead of the technology curve.