There Is No Channel. Now What?

By Matt Pillar, chief editor

March 2016 Innovative Retail Technologies

It’s one thing to embrace the consumer’s meandering path to the sale as our new reality. It takes innovation to do it profitably.

Merchants have attempted to create a uniform in-store/online experience from many angles, ranging from a common view of the customer to enterprise inventory visibility to merchandise and pricing uniformity. We asked executives from four hot omni-channel software companies for their opinions on the imperative foundational elements of omni-channel, how mobility plays into the equation, and where we go from here.