By Christine Kern, contributing writer
New merchants fuel expansion and Samsung Pay integrates with Visa Checkout’s Open Platform.
Visa, the leading payment technology company, announced that Visa Checkout has surpassed 20 million users. This landmark follows the announcement that Samsung Pay users can make digital transactions anywhere Visa Checkout is available with just one touch. In addition, Visa announced several new merchant partners, including HSN, Walmart and Sam’s Club, allowing customers to make more payments seamlessly within the merchant partners site on any device.
“Visa Checkout continues to simplify the online checkout process for consumers, while helping merchants increase sales and convert items in the cart to completed purchases,” says Sam Shrauger, senior vice president, digital solutions, Visa Inc. “Reaching 20 million enrolled accounts is a huge achievement and further affirms Visa Checkout’s purpose of bringing the trust and security of your Visa card to the evolving digital world.”
HSN, Alaska Airlines, Avis Budget, Cole Haan, Emirates Airline, FIFA, Marriott, Sam’s Club, and Walmart are among the merchants who have recently adopted Visa Checkout to improve online shopping experiences for customers and increase conversion rates. They join a list of 300,000 merchants, including Best Buy, Starbucks, Papa John’s and StubHub, among others, who now use Visa Checkout. Niemen Marcus and Staples also both were early adopters of the platform. As Innovative Retail Technologies reported, “customers can easily place online purchases with their enrolled visa card at Staples.com and with their mobile device—through Visa Checkout, shoppers can easily complete the checkout process by only having to enter their username and password, eliminating the need to repeatedly fill out lengthy credit card and shipping information.”
“As people around the world spend more time and money online, particularly using mobile devices, they are demanding a fast, secure and frictionless way to shop using the payment cards they already know and trust,” said Charlie Scharf, chief executive officer, Visa Inc. “Through insights provided by our cardholders, financial institutions and merchant partners, we designed an online payment experience that continues to deliver on this promise, bringing us closer to the simplicity and speed of the ‘swipe’ in the online world.”
Visa and Samsung also recently announced a joint partnership that will allow Samsung Pay users in the U.S. who link their Samsung Pay account with a Visa Checkout account to shop seamlessly at the more than 300,000 merchants that accept Visa Checkout.
“We are very excited to be working with Visa to offer simple, fast and secure checkout experiences to millions of Samsung Pay users on their mobile devices or desktop,” said Injong Rhee, CTO of the Mobile Communications Business at Samsung Electronics. ” Our partnership benefits not only Samsung Pay users but also hundreds of thousands of online merchants who are looking for effective ways to increase their checkout conversion rates.”