Why Walmart's Free Shipping Play Won't Work
Source: Innovative Retail Technologies
By Matt Pillar, chief editor
In late January, Walmart introduced free two-day shipping on select merchandise at Walmart.com. The only string attached is a minimum $35 spending threshold to qualify. From a shopper’s perspective, that’s pretty awesome, right? Consumers have come to expect shipping to be fast, but two-day shipping, for free, and not just during the holidays but all the time? That’s pretty big news.
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