Contributed Editorial

  1. Email Marketing And The Importance Of Personalization
    5/29/2018

    Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.

  2. 5 Ways Predictive Analytics Helps Retailers On Father’s Day
    5/29/2018

    At $16 billion annually in sales in the United States, Father’s Day represents retail’s sixth largest selling season. By leveraging predictive analytics, retailers can make sure they’re maximizing their return on the event. Predictive Analytics can help you forecast demand, uncover which products have uplift potential, allocate merchandise across channels and stores, and optimize your timing, pricing, and promotions. It takes the guesswork out of merchandising for you as a retailer, so you won’t fall victim to these common Father’s Day retail challenges.

  3. Improving Distributed Order Management With Fulfillment Forecasting
    5/24/2018

    Most retailers use demand-forecasting methods that fail to provide insight into how consumers choose to have orders fulfilled. Download this report from Gartner Research for insights into order fulfillment forecasting and optimal inventory positioning using distributed order management (DOM) systems.

  4. Global Sourcing: How To Improve Communication To Enhance Business, Reduce Risk
    5/11/2018

    Words are powerful. And in the world of sourcing, clear communication is essential. Operating across borders, time zones and cultures can create meaningful experiences and opportunities. Developing international relationships with people around the globe can lead to unique connections.

  5. 6 Questions To Ask Before Implementing A Cash Automation Solution
    4/23/2018

    If you ask 100 retailer leaders about their biggest worries, chances are Amazon will come up once or twice. Probably some inventory management concerns and a fair number of omnichannel woes. One thing you probably won’t hear a retailer fretting about is their cost of cash. But they ought to be.

  6. Staying Competitive With Empowered Consumers
    4/19/2018

    To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.

  7. Insights Are Uniquely Tied To Location
    4/19/2018

    Location-based technology provides insights that retailers can’t find anywhere else. It allows the interrogation of structured and unstructured data about customer interactions with retailers across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.

  8. Customer Centricity In The New Retail Landscape
    4/19/2018

    It’s more important than ever to be customer-centric, because competitors reach customers across channels with increasing velocity. Successful companies use data to maintain a very sharp focus on enhancing their value proposition. Location data is critical to understanding customers and adding value to their retail experiences.

  9. Confused About Blockchain And Cryptocurrency? Read On.
    4/19/2018

    Blockchain and cryptocurrency: the beloved buzzwords of the technology world. Due to their radical potential, these emerging technologies have been shrouded in doubt and confusion. Yet, even as awareness and adoption have steadily grown in recent years, many experts venture to call this silent revolution the fastest growing digital technology since the internet.

  10. Revolutionizing Retail: Expert Dana Telsey Shares Latest Trends
    4/19/2018

    For all the colossal change the retail industry has undergone in recent years, the retail revolution is only getting started, according to Dana Telsey, CEO and Chief Research Officer at Telsey Advisory Group (TAG). Thanks to changing consumer behavior and the new ways of purchasing, retail sales are continuing to grow, Telsey said at recent Grow Live events in New York and Los Angeles. With consumer confidence at a high, brands and retailers need to give consumers a reason to spend.