Contributed Editorial

  1. Why Creating Consistent Retail Customer Experiences Requires An NoSQL Database
    7/3/2017

    For retailers operating across multiple locations, maintaining consistency between stores is an ongoing — and crucial — challenge. As retailers discover and iterate on methods to better design and optimize their in-store customer experiences, ensuring the execution of those processes is uniform across storefronts can make the difference between failure and success.

  2. Only The Analytical Survive: A New Era In Retail
    6/21/2017

    Retail has always been in the forefront of business intelligence (BI). From the days of on-premises machines to today’s cloud-based solutions, retail has looked for new ways learn about their customers and discover new ways to serve them.

  3. How To Avoid Cultural Potholes On The Road To Global Expansion
    6/20/2017

    The business headlines are littered with tales of global expansion gone awry. While the reasons behind the struggles are complex, there is a common thread in these experiences: Missing the cultural differences and needs of the target market.

  4. Want Your Site To Stay Up And Running? Please, Be Redundant
    6/19/2017

    The widespread adoption of public cloud services by businesses of all types has raised awareness of how dependent we are all on these services. Ten years ago, an outage on a cloud storage service would not have made front-page news, whereas the recent Amazon S3 outage made headlines due to its significant, widespread impact.

  5. Shopping Redefined: Complex Technologies And Strategies Produce A Surprisingly Simple Approach
    6/16/2017

    The retail and logistics industries have developed a number of terms to define how consumers purchase products. Single channel, multichannel, and omni-channel are just a few of these buzzwords. While these terms have their place, they can contribute to a disconnect between merchants and their customers.

  6. 5 Critical Wi-Fi Mistakes You Might Be Making
    6/15/2017

    We’ve reached the point where most people carry at least one Wi-Fi-enabled device at all times. According to Cisco’s 2016 VNI report, by 2021, more than 540 million public hotspots are expected to be online to support smart devices worldwide. And by now, most retail organizations have realized offering a reliable Wi-Fi network for guests is a fundamental cost of doing business. But, Wi-Fi has become way more than just a tool used to connect to the internet. You can’t just “set it and forget it” if you want to truly benefit from your wireless network.

  7. The Importance Of Running A Customer-Centric Business
    6/14/2017

    The power dynamics between retailers and customers have fundamentally shifted. For decades, customers bought what brands and retailers were selling with unquestioned eagerness. They were inspired by the displays at their favorite stores and by magazines and catalogs that came in the mail. Today, the sources of influence have expanded to include celebrities, influencers, friends, and even other customers that look and feel like them.

  8. Conversational Commerce Becomes The Preferred Customer Service Solution
    6/13/2017

    The evolution of technology has reached the point where consumers are communicating digitally more than ever before. The web, mobile marketing, and smartphone applications have become the vessel of daily interactions and it is difficult to imagine what new innovation will surpass these well-established tools. One technology being positioned as the next big thing, looking to steal the technological spotlight, is chatbots

  9. Why Team Communication Is Key For A Mobile Workforce And Improved Customer Experience
    6/12/2017

    Various teams at different levels of a retail organization need to communicate in specific ways with each other and with other levels. Employees at headquarters communicate very differently with each other than store associates do. But what remains consistent is the fact information from headquarters needs to get to various other levels of the organization, and other levels of the organization need to get information back to headquarters.

  10. Why Retailers Are Shifting To Mobile-First Communication
    6/5/2017

    There are many factors behind the shift retailers are experiencing in how they are expected to communicate with their workforce — factors suggesting mobile is the preferred method. First, there has been a tremendous influx of millennials entering the workforce in recent years. Their work style has been heavily influenced by the fact they are the first generation to grow up with technology, computers, and smartphones as part of their everyday lives.