Contributed Editorial

  1. The Importance Of Gift Cards During The Holidays
    11/13/2017

    The weather outside is frightful, and with the cold comes preparations for the holiday rush. That’s because the majority of US retailers say they get 20% or more of their annual sales during the winter holiday season. During the upcoming frenzy of gift giving, the value of a gift card program cannot be overstated.

  2. EMV Solution Adds Extra Layer Of Protection For Customers At Country Bar
    11/10/2017

    John Rich, of the country duo Big & Rich, opened Redneck Riviera, a country bar located in the Grand Bazaar Shops at Bally’s directly above Wahlburgers in Las Vegas, Nevada in 2016. Redneck Riviera also features an additional bar uniquely dedicated to veterans. It is staffed by veterans and veterans get their first drink for free.

  3. Growth Opportunity In Omnichannel For Retailers
    11/10/2017

    More than halfway through 2017, sales have been swift for retailers, thanks largely to the variety of avenues through which consumers can buy. In July, for example, retail sales rose 3.5 percent year-over-year, according to the National Retail Federation. Additionally, online sales rose an unadjusted 11.4 percent during the same period.

  4. How I Learned To Stop Worrying And Love The Unsubscribe
    11/10/2017

    When did “unsubscribe” become such a dirty word for marketers?

  5. Why Gas Stations And Convenience Stores Need To Get Ready For The 2020 EMV Deadline
    11/8/2017

    Though the deadline is a few years away, gas stations and their owners need to be working towards EMV compliance sooner rather than later.

  6. 5 Ways Retailers Can Boost Their Email Marketing ROI
    10/16/2017

    The holidays are approaching and smart retailers know email is an effective channel for reaching customers. In terms of ROI, email is the most effective marketing channel, generating an average of $38 for every dollar spent. And consumers consistently rate email as the top channel for brand communications — regardless of age. From millennials to Baby Boomers, a majority of consumers prefer email.

  7. The Personalization Myth: Why Most Email Programs Suck
    10/13/2017

    Ask yourself this: Do your customers find your marketing emails useful? Honestly, do they? A statistic I came across from Fluent suggests consumers think marketing emails are consistently useful only 15 percent of the time and not useful nearly 60 percent of the time.

  8. How Apps Are Being Shadowed By Messaging
    10/5/2017

    Businesses have prioritized interacting with customers through mobile devices to create stronger relationships. They have even developed their own apps to better communicate with their customers as a personal touch. However, according to PC World, the amount of apps downloaded has decreased by 20 percent in 2016. Are consumers settling with the popular used social media apps and decreasing their need for other apps? On average, consumers hardly download even one app in a month’s time.

  9. Keeping Branch IT Current
    9/29/2017

    The branch is a tough, hostile IT environment. The distributed nature of branch IT presents the IT team with a real and unique set of security and compliance challenges that are radically different from the datacenter. This is a problem, as retail branches are often on the front line when it comes to modern cyber-attacks.

  10. Manual Time Clocks Lead To Time Theft And Profit Loss
    9/28/2017

    Traditional punch clocks were the first time clock systems to be used to track employees time and attendance. They typically work this way: an employee punches in and out of work with a paper punch card. While they are simple to use, they do not protect businesses from time theft and profit loss. In the restaurant industry, this fact can be especially troubling, with employees working all different types of shifts, unlike a more traditional 9 to 5 scenario. Keeping track of time and attendance in the restaurant industry can be a real headache, especially if owners and operators are relying on outdated equipment.