Contributed Editorial

  1. Want Your Site To Stay Up And Running? Please, Be Redundant
    6/19/2017

    The widespread adoption of public cloud services by businesses of all types has raised awareness of how dependent we are all on these services. Ten years ago, an outage on a cloud storage service would not have made front-page news, whereas the recent Amazon S3 outage made headlines due to its significant, widespread impact.

  2. 5 Critical Wi-Fi Mistakes You Might Be Making
    6/15/2017

    We’ve reached the point where most people carry at least one Wi-Fi-enabled device at all times. According to Cisco’s 2016 VNI report, by 2021, more than 540 million public hotspots are expected to be online to support smart devices worldwide. And by now, most retail organizations have realized offering a reliable Wi-Fi network for guests is a fundamental cost of doing business. But, Wi-Fi has become way more than just a tool used to connect to the internet. You can’t just “set it and forget it” if you want to truly benefit from your wireless network.

  3. Stop Employee Theft At The POS Terminal
    6/14/2017

    No employer wants to think of its employees as being dishonest, but industry research shows there’s good reason for concern. According to the “25th Annual Retail Theft Survey,” conducted by Jack L. Hayes International, one-third of all business failures each year are attributed to employee theft. Another alarming finding was that 34 percent of 18- to 29-year-old employees believe it’s justifiable to steal from their employer. The report also showed that dishonest employees steal approximately 5.5 times as much as shoplifters.

  4. The Importance Of Running A Customer-Centric Business
    6/14/2017

    The power dynamics between retailers and customers have fundamentally shifted. For decades, customers bought what brands and retailers were selling with unquestioned eagerness. They were inspired by the displays at their favorite stores and by magazines and catalogs that came in the mail. Today, the sources of influence have expanded to include celebrities, influencers, friends, and even other customers that look and feel like them.

  5. Conversational Commerce Becomes The Preferred Customer Service Solution
    6/13/2017

    The evolution of technology has reached the point where consumers are communicating digitally more than ever before. The web, mobile marketing, and smartphone applications have become the vessel of daily interactions and it is difficult to imagine what new innovation will surpass these well-established tools. One technology being positioned as the next big thing, looking to steal the technological spotlight, is chatbots

  6. Why Team Communication Is Key For A Mobile Workforce And Improved Customer Experience
    6/12/2017

    Various teams at different levels of a retail organization need to communicate in specific ways with each other and with other levels. Employees at headquarters communicate very differently with each other than store associates do. But what remains consistent is the fact information from headquarters needs to get to various other levels of the organization, and other levels of the organization need to get information back to headquarters.

  7. Why Retailers Are Shifting To Mobile-First Communication
    6/5/2017

    There are many factors behind the shift retailers are experiencing in how they are expected to communicate with their workforce — factors suggesting mobile is the preferred method. First, there has been a tremendous influx of millennials entering the workforce in recent years. Their work style has been heavily influenced by the fact they are the first generation to grow up with technology, computers, and smartphones as part of their everyday lives.

  8. Top 5 Tech Investment Ideas To Make Your QSR More Successful
    6/1/2017

    According to the latest research from the National Restaurant Association (NRA), restaurant-industry sales are trending upward this year and projected to reach $798.7 billion by year’s end, a 4.3 percent gain over 2016. Quick service restaurant (QSR) and fast-casual sales are expected to reach $233.7 billion this year, representing a 5.3 percent gain over 2016.

  9. How Successful Retailers Leverage Data To Schedule Associates
    6/1/2017

    We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many online-only retailers are opening brick-and-mortar locations thanks to the cost of online advertising, the limited nature of attracting new customers online, and the inherent loyal bond that retailers are able to form through in-person interactions.

  10. Do You Support The Modern Omni-Channel Customer Journey?
    5/31/2017

    Retailers can’t always assume customers will walk into a physical store during normal business hours, find a product, get the information they need from an associate, and make a purchase. This type of traditional transactional behavior still occurs, but consumers’ buying patterns have transformed in recent years. Now a buying decision isn’t just a single event—it’s the last step in an omni-channel customer journey.