Articles by Brianna Ahearn

  1. Rite Aid To Employ 3D Savings Centers Using Holographic Technology
    1/5/2015

    Next time shoppers make a quick trip to certain Rite Aid stores in 2015, they may think they've stepped into a scene from Star Wars when they spot the new technology-enhanced Savings Centers kiosks available.  The kiosks, thanks to 3D technology, will project imagery of familiar name brand products, such as Coca-Cola, and are sure to attract some attention.

  2. Google Begins Rolling Out Store Visits Conversion Data To Retailers
    1/5/2015

    Google has long been one of the dominant players in online advertisements, and a new feature to its AdWords service is going to give better metrics to advertisers. Google is testing a new program to see if online advertisements actually equal in-store visitors with two initial stores participating in the test.

  3. Price Chopper Launches New Coupon, Loyalty Program
    12/22/2014

    Price Chopper, a supermarket chain based in Schenectady, New York, announced in November that they would no longer be working with Zavers on their digital loyalty and coupon program, AdvantEdge. Zavers was run by Google, and managed coupon programs at over a dozen supermarket chains until June 2014. The company began working with the supermarkets to help prepare them for the transition, and as of December 1, Inmar took over the program.

  4. Target Partners With Google For Interactive Game For Digital Experience
    12/19/2014

    Target is making the holidays a bit brighter with a little bit of digital cheer. The retailer has launched a new game, Bullseye's Playground, in partnership with Google's Art Copy and Code initiative. The project was announced via a press release on December 3, and is already available for access now at the special gaming page on Target's website.

  5. Survey Says Smartphone Shopping Most Popular Among Men 18 - 34
    12/18/2014

    The number of retailers offering mobile-optimized content and websites for customers is growing, and many big retailers also let consumers shop on smartphones. However, the results of a recent survey show that the demographics of mobile shoppers consist of more men than women.  The survey, “Holiday Shopping in a Cross-Screen World” emphasizes the growing popularity for mobile shopping across demographics.

  6. Nordstrom Partners With eBay For Smart Fitting Rooms
    12/11/2014

    Fashion retailer Kate Spade worked with Ebay to develop 24 hour shoppable windows in 2013.

  7. Amazon Quietly Tests Restaurant Delivery Services
    12/11/2014

    Amazon added grocery services to their website in 2007, offering same day or next day delivery services of fresh food and prepared meals to customers certain markets. Now it seems Amazon wants to be in the delivery business in a new facet. Gizmodo and other technology news outlets recently reported the retailer is testing a restaurant delivery service in Amazon’s hometown Seattle.

  8. eBay Rethinking Same-Day Delivery, Pulls eBay Now App
    12/8/2014

    Launched in 2012, eBay’s service eBay Now provided same-day local delivery to users via the eBay Now app. The same-day delivery area is a hot topic among retailers right now, with J.C. Penney planning on launching the service in 2015, and Macy's already offering it in several markets.

  9. Connected Mall Stems From eBay, Simon Malls Partnership
    12/4/2014

    Global mall real estate company Simon Malls recently announced the company has launched its first “Connected Mall” in Stanford Shopping Center in Palo Alto, California. The Connected Mall is the two companies' term for an interactive directory that provides customers with information on store deals, directions mall events, and other property information.  The news came via a press release distributed by Simon Malls. Standard Shopping Center currently contains 140 high end retail stores including Neiman Marcus and Nordstrom.

  10. Walmart Updates App With In-Store Search Feature
    12/3/2014

    In October, Walmart updated its Android app with a new feature known as “Search My Store,” and has now finished adding the same update to its iOS app.  The announcement of the feature came on the @WalmartLabs Blog. Walmart's competitor, Target, recently added the same feature to their app in anticipation of Black Friday, but while the Target app features in-store mapping, the Walmart feature tells app users what aisle the product they seek is in, the store price, and the online ratings. Walmart has implemented the feature for all of its more than 4,300 stores.