Articles By Megan Zielinski

  1. Sears Enhances Returns Management With In-Vehicle Returns And Exchanges 9/24/2014

    Just in time for the hustle of the holidays and busy evenings full of after-school activities, Sears is extending their convenient car-side services with the inclusion of in-vehicle merchandise exchanges and returns, allowing Shop Your Way members to receive products and assistance quickly without ever stepping foot outside of their automobile.

  2. Target Joins The Retailers Integrating Apple Pay 9/22/2014

    Target announced they will be integrating Apple Pay, a secure and convenient mobile payment service available with the iPhone 6 or iPhone 6 Plus, into the Target app, simplifying the mobile shopping experience for customers.

  3. 7-Eleven Goes Digital 8/26/2014

    As of early this month, 7-Eleven, largest chain in the convenience industry, has announced the company completely transitioned from an 800 phone line to its mobile app, and will be implementing new delivery networks over the course of 6 months, enabling for customers to conveniently receive store products while they stay in their vehicles. 

  4. Nordstrom Improves “Assisted Commerce” By Acquiring Trunk Club 8/6/2014

    Nordstrom recently revealed it will acquire Trunk Club, a personalized men’s clothing service—further enhancing the shopping experience for Nordstrom male shoppers with the unique stylist assistance and fashionable selections the Trunk Club offers.

  5. Home Depot, Wink Technology Create Smart Homes 7/24/2014

    Forget to lock your door, flip off the lights, or shut the blinds while hurrying out the door? This is not a problem for those who take advantage of innovative technology provided by Wink through Home Depot. As of early this month, Home Depot introduced customers to the Wink HUB (home automation gateway) — a seamless approach toward management of all smart home products, including locks, lights, blinds, and thermostats, at any location, all controlled by one app.

  6. Macy's, Target, Kohl's Rely On Personalized Marketing For Customer Connection 7/24/2014

    Each consumer is different and unique when making a purchasing decision, and companies are recognizing this when it comes to effective advertising. By incorporating personalization and analytics into digital and in-store marketing, retailers can target each category of shoppers while avoiding the discouragement of others.

  7. Sears Expands Shop Your Way Program 7/16/2014

    On July 10, Sears announced the expansion of its reward program ‘Shop Your Way’ with the inclusion of more than 50 brand-name partners, opening up even more opportunities for members to shop and be rewarded.

  8. Target Celebrating First Successful Year Cartwheel 7/14/2014

    This month, Target is celebrating the first year of Cartwheel, a highly-interactive, customer-favorite app, with up to 7.7 million users saving over $84 million in Target stores in just 360 days since its launch.

  9. Starbucks Honors Military Employees 7/9/2014

    On July 3, Starbucks introduced their new patriotic, personalized aprons, featuring the American flag, worker’s name and their military affiliation, honoring the Starbucks employees who have served and working military spouses.

  10. Wegmans Increases Gluten Free Line To Meet Customer Needs 7/8/2014

    As of the end of June, Wegmans announced all varieties of sushi prepared in the Wegmans Food Market are entirely free of Gluten—enabling customers with certain dietary needs to confidently enjoy the delicacy.