IRT Magazine And Featured News Content
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Why Now Is The Time For Retailers To Implement A Learning Management System (LMS)
4/1/2022
In the era of instant gratification and high consumer expectations, retailers have so much to keep in mind when it comes to establishing customer loyalty. With 58% of consumers indicating that a quality customer service experience influenced their decision to make a purchase, providing your employees with the proper skills is non-negotiable.
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What Human Mobility Data Can Tell Us About Inflation And Supply Chain Disruptions
4/1/2022
Human behavior isn’t always predictable, but insights into how people move about the world are proving essential to establishing a ground truth of pandemic effects and forecasting for the future.
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How Chatbots Are Changing The Way We Interact With Brands
3/15/2022
Chatbots now play an integral part in the marketing strategies of some of the most forward-thinking brands around the world, including Slack, Facebook, and WeChat. With messaging apps becoming more and more popular, many businesses are starting to turn to chatbots to help improve the customer experience. There’s no doubt that this trend will continue to gain steam soon. Chatbots are already proving their worth by increasing customer engagement and driving new business value for many organizations worldwide.
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How To Drive Retail Merchandising In Times Of Growing Marketplaces
3/11/2022
From adversity, also arrives opportunity. After seeing retail businesses go through one of their most difficult phases, global retail e-commerce surged 17% in 2021 to $4.9 trillion. As a subset to that, not only did prominent online marketplaces (Alibaba, Amazon, E-Bay, etc.) sell $2.67 trillion in 2020, several other marketplaces (Etsy in the U.S. and Ozon in Russia) grew nearly 100%.
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Does Your Company Have CXOps?
3/3/2022
Most businesses operate with numerous departments that have their own sub-cultures, objectives, and processes, culminating in them seeking to maximize their own performance and outcomes. For example, marketing and sales typically create campaigns and work out budgets. If there’s a separate eCommerce department it may be involved, too, but it’s more common for eCommerce to live in marketing or even IT.
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Encouraging Shopping Loyalty In The Opt-Out Era
3/3/2022
Since the early 2000s self-service e-commerce platforms (like Shopify) have gained popularity right alongside the increasing adoption of Facebook and Instagram ads. It makes sense. Cookies and the ubiquity of social media provided marketers with an avalanche of individual user data. Data that underpinned most digital marketing activities at the time.
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4 Technologies To Increase In-Store Performance
3/3/2022
Retailers face a challenging market, rising demand, and shifting consumer expectations. New retail technology, especially smart versions, may be able to help.
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Proven Strategies To Help Overcome Transportation Challenges In 2022; Addressing Driver & Truck Shortages, ESG, Residual Values, And Procurement
2/23/2022
Entering 2022, retail manufacturers continue to deal with a host of distribution challenges carrying over from 2021, including driver shortages, logistical changes due to a fluctuating pandemic environment, and asset management hurdles that continue to impact organizational bottom lines.
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How To Accelerate Your Sales Operations With Visual Configurators
2/22/2022
Visual product configurators play the role of deal negotiators. By engaging the customer with an array of options and greater control over end-product design, visual configurators increase a customer’s ownership in the design process and skyrocket the chances of sales.
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Minimize Apparel Cart Abandonment With Recommendations Based On Image Similarity
2/17/2022
Preventing lost sales is a main priority for e-commerce retailers, as the average shopping cart abandonment rate is a staggering 70%. While it’s harder to convert online shoppers, it is essential: online shopping rose due to the COVID-19 pandemic.