Marketing/Loyalty Multimedia
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CRM And The Multichannel Retailer: Part 1: Building A Holistic Customer View
10/24/2011
In part one of this three-part podcast series, CRM And The Multichannel Retailer, MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, talks to Erin Harris, associate editor at Integrated Solutions For Retailers/Retail Solutions Online about the benefits of a holistic customer view and what that means to the retailer.
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Leveraging Social Media To Drive Sales
8/10/2011
During this podcast, David Gosman, CEO at pcAmerica, talks to Associate Editor Erin Harris about how the personalization of marketing has impacted the retail industry in the past and how that is changing for the future.
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