Articles From Integrated Solutions For Retailers
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Retail Marketing: More Inputs, Less Insight
9/21/2012
Now that new and much more granular signals can be harvested from the digital channels, what will retailers invest in?
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E-Commerce: The New Backbone Of Brick-And-Mortar
9/21/2012
E-commerce has become an integral part of the new omni-channel world of retail.
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SEM And WFM Integration Drives Labor Savings
8/21/2012
Store execution management (SEM), along with workforce management (WFM), has become an opportunity for retailers to increase productivity and reduce costs.
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Customer Experience Strategy Begins With Search Marketing
8/21/2012
Customer touch points don’t simply begin with a customer landing on your home page; they begin with search marketing.
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NFC Vs. Mobile Bar Codes – The Most Pointless Debate In Mobile Marketing
8/21/2012
As near-field communication (NFC) grows in popularity, retailers will seize upon the benefits of combining it with QR codes to enhance mobile-marketing strategies.
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Recreate The Store Experience Online
8/21/2012
Independent retailer Rock/Creek quadrupled online sales — which now account for half of its business — by emulating the physical store.
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Making Customer-Centric Retailing A Reality
7/24/2012
In today’s cross-channel world, maintaining the customer connection becomes even more difficult and important.
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Loyalty Programs In The Consumer Age
7/23/2012
With the consumer now firmly rooted at the center of the retail experience, loyalty programs must evolve now or suffer the consequences of irrelevance.
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Loyalty – Going Beyond A Card
6/21/2012
Retailers must look at loyalty from both their perspective and the consumer’s perspective.
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Market Basket Analysis: A Powerful Tool For Gaining Consumer Insight
6/21/2012
With multi-channel shoppers, the need for customer analysis and the ability to predict and guide purchasing behavior has become even more critical for retailers.